Enivrez Vous

Project Details

problem

How do you position a new wine brand that respects the heritage of a traditional winery, but still feels fresh and relevant for a modern target group? The challenge was to build an identity that doesn’t fall „between“ tradition and modern design, but brings both together in a clear and recognisable way on the shelf.

insight

The name Enivrez Vous became the starting point for the concept. Instead of treating tradition and modernity as opposites, the brand uses the tension between them as its main theme. Baudelaire’s 19th-century poetry brings emotional depth and atmosphere; through a contemporary visual translation, that feeling can still work today. The goal was not to smooth out the contrast, but to use it deliberately.

solution

The design is based on strong visual contrast. Classic illustrations, inspired by old engravings, stand for the long tradition and the poetic background of the brand. Over these images, bold, colourful brushstrokes are placed across the eyes. This modern, almost disruptive element breaks the old-fashioned look, creates attention, and stands for the idea of “being intoxicated” in a contemporary way. The typography follows the same logic: an elegant serif typeface for the French original title is combined with a bold sans serif for the German translation. This system is used consistently across all brand elements – from bottle labels and the POS display to the digital appearance.

result

The result is a consistent brand identity that can be used across all important channels. The design clearly positions the wine and communicates the core idea at first glance: a mix of poetic depth and modern enjoyment. The final assets include packaging for four wine types, a modular POS display, the web design concept, and a trade fair stand concept.

learning

This project was my first full brand identity in a professional setting. A key learning was to take responsibility for the whole process – from the first idea to the physical product on the shelf. Direct contact with suppliers, such as the label printer and the display manufacturer, was crucial. It showed how important it is to think about technical feasibility and materials right from the start. The project made it clear that design doesn’t end with the final file: it also includes coordinating clients, producers, and your own quality standards.

Project Details

problem

How do you position a new wine brand that respects the heritage of a traditional winery, but still feels fresh and relevant for a modern target group? The challenge was to build an identity that doesn’t fall „between“ tradition and modern design, but brings both together in a clear and recognisable way on the shelf.

insight

The name Enivrez Vous became the starting point for the concept. Instead of treating tradition and modernity as opposites, the brand uses the tension between them as its main theme. Baudelaire’s 19th-century poetry brings emotional depth and atmosphere; through a contemporary visual translation, that feeling can still work today. The goal was not to smooth out the contrast, but to use it deliberately.

solution

The design is based on strong visual contrast. Classic illustrations, inspired by old engravings, stand for the long tradition and the poetic background of the brand. Over these images, bold, colourful brushstrokes are placed across the eyes. This modern, almost disruptive element breaks the old-fashioned look, creates attention, and stands for the idea of “being intoxicated” in a contemporary way. The typography follows the same logic: an elegant serif typeface for the French original title is combined with a bold sans serif for the German translation. This system is used consistently across all brand elements – from bottle labels and the POS display to the digital appearance.

result

The result is a consistent brand identity that can be used across all important channels. The design clearly positions the wine and communicates the core idea at first glance: a mix of poetic depth and modern enjoyment. The final assets include packaging for four wine types, a modular POS display, the web design concept, and a trade fair stand concept.

learning

This project was my first full brand identity in a professional setting. A key learning was to take responsibility for the whole process – from the first idea to the physical product on the shelf. Direct contact with suppliers, such as the label printer and the display manufacturer, was crucial. It showed how important it is to think about technical feasibility and materials right from the start. The project made it clear that design doesn’t end with the final file: it also includes coordinating clients, producers, and your own quality standards.

Project Details

problem

How do you position a new wine brand that respects the heritage of a traditional winery, but still feels fresh and relevant for a modern target group? The challenge was to build an identity that doesn’t fall „between“ tradition and modern design, but brings both together in a clear and recognisable way on the shelf.

insight

The name Enivrez Vous became the starting point for the concept. Instead of treating tradition and modernity as opposites, the brand uses the tension between them as its main theme. Baudelaire’s 19th-century poetry brings emotional depth and atmosphere; through a contemporary visual translation, that feeling can still work today. The goal was not to smooth out the contrast, but to use it deliberately.

solution

The design is based on strong visual contrast. Classic illustrations, inspired by old engravings, stand for the long tradition and the poetic background of the brand. Over these images, bold, colourful brushstrokes are placed across the eyes. This modern, almost disruptive element breaks the old-fashioned look, creates attention, and stands for the idea of “being intoxicated” in a contemporary way. The typography follows the same logic: an elegant serif typeface for the French original title is combined with a bold sans serif for the German translation. This system is used consistently across all brand elements – from bottle labels and the POS display to the digital appearance.

result

The result is a consistent brand identity that can be used across all important channels. The design clearly positions the wine and communicates the core idea at first glance: a mix of poetic depth and modern enjoyment. The final assets include packaging for four wine types, a modular POS display, the web design concept, and a trade fair stand concept.

learning

This project was my first full brand identity in a professional setting. A key learning was to take responsibility for the whole process – from the first idea to the physical product on the shelf. Direct contact with suppliers, such as the label printer and the display manufacturer, was crucial. It showed how important it is to think about technical feasibility and materials right from the start. The project made it clear that design doesn’t end with the final file: it also includes coordinating clients, producers, and your own quality standards.

Project Details

problem

How do you position a new wine brand that respects the heritage of a traditional winery, but still feels fresh and relevant for a modern target group? The challenge was to build an identity that doesn’t fall „between“ tradition and modern design, but brings both together in a clear and recognisable way on the shelf.

insight

The name Enivrez Vous became the starting point for the concept. Instead of treating tradition and modernity as opposites, the brand uses the tension between them as its main theme. Baudelaire’s 19th-century poetry brings emotional depth and atmosphere; through a contemporary visual translation, that feeling can still work today. The goal was not to smooth out the contrast, but to use it deliberately.

solution

The design is based on strong visual contrast. Classic illustrations, inspired by old engravings, stand for the long tradition and the poetic background of the brand. Over these images, bold, colourful brushstrokes are placed across the eyes. This modern, almost disruptive element breaks the old-fashioned look, creates attention, and stands for the idea of “being intoxicated” in a contemporary way. The typography follows the same logic: an elegant serif typeface for the French original title is combined with a bold sans serif for the German translation. This system is used consistently across all brand elements – from bottle labels and the POS display to the digital appearance.

result

The result is a consistent brand identity that can be used across all important channels. The design clearly positions the wine and communicates the core idea at first glance: a mix of poetic depth and modern enjoyment. The final assets include packaging for four wine types, a modular POS display, the web design concept, and a trade fair stand concept.

learning

This project was my first full brand identity in a professional setting. A key learning was to take responsibility for the whole process – from the first idea to the physical product on the shelf. Direct contact with suppliers, such as the label printer and the display manufacturer, was crucial. It showed how important it is to think about technical feasibility and materials right from the start. The project made it clear that design doesn’t end with the final file: it also includes coordinating clients, producers, and your own quality standards.

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A concept wine.

A concept wine.

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